As the Vice President of Marketing for A. H. Belo, I led the branding for the advertising arm of their print division, which includes The Dallas Morning News, dallasnews.com, GuideLive, Sportsday and al dia. This branding included a new logo, creative packaging, messaging and a brand new website.
How do you give a 175 year old company a modern facelift while still maintaining the tradition and integrity that is inherited in a brand like The Dallas Morning News? By building a trustworthy yet cutting-edge brand through colors, message and imagery with a cohesive vision.
Visit www.belomediagroup.com to see how we succeeded.
